Re-targeting is a great way to gain business that might previously have been lost. Re-targeting allows advertisers to target previous visitors to their website through other websites or platforms. Our team manages the two main types of remarketing through Google AdWords and Facebook.
Re-targeting through Google AdWords allows advertisers to retarget to past visitors through the Google Display Network using text, image or video adverts. We can also manage retargeting or remarketing campaigns on YouTube as well, using video adverts.
Facebook re-targeting works by advertising to previous visitors of the website on Facebook only. You can select from adverts in someoneís Facebook newsfeed, which is called a sponsored post, or in the sponsored column, called a sponsored advert. We have run a number of successful remarketing/re-targeting campaigns for our clients on Google and Facebook.