Besides the impact on human lives and the global supply chains, the corona pandemic is a severe demand shock that has sunk down the speed of recovery of the Indian economy that was visible towards the end of 2019 and early 2020. Before 2019 the nation was already going through a period of economical crisis. According to The Economic Times, The International Monetary Fund (IMF) has projected the Indian economy to grow at 1.9% in 2020-21. Nearly 162 countries have steadily gone through a complete lockdown and still, restrictions are being continued, and businesses across the globe are operating in fear of an impending collapse of global financial markets. This situation, clubbed with diminished economic growth in the previous year, especially in a developing country like India, is leading to extremely volatile and unstable market conditions. All these Challenges are impacting and hindering all three major contributors to GDP- private consumption, investment, and external trade.
The high impact sectors in terms of risk on account of Covid-19 are aviation, hotels, restaurants, retail, shipping, ports, travel, mall, and marts. The medium-impact sectors are automobiles, building materials, residential real estate while the low impact sectors include education, dairy products, fertilizers.
But no matter, whether they are corona or any other recession, humans have always evolved more and more strongly. So during this pandemic, the best way to make your business visible and to be found out by the people is by taking your business online, and for going online the first thing you need is a beautiful and amazing website that showcases your brand's values, products and services clearly.
So, you have made a stunning website and have amazing products, you can't really sell anything unless you found on the web. Whenever you get a website, the first thing that can give you permanent and static traffic for your business on your website is search engine optimization or SEO.
The full form of SEO is Search Engine Optimization. It’s a combination of all the efforts put into one place to help search engines like Google, Bing, and many others to find and trust your business website, organize the information you’re publishing, and present it to users searching for it.
Even though you are optimizing for search engines, search engines have their own ranking algorithms around user behavior, so at the end of the day, you are optimizing for the end-users as well who are searching the data and then consuming it.
Let’s break down SEO word by word:
One of the most common ways to find any kind of information on the internet is to use a search engine. Users will enter a search term or question (also known as a keyword) into Google or any other search engine's search bar. Then, using a complex algorithm, which has been already encoded into the search engine's code, it will return what it has identified are the most appropriate according to the term searched in the search bar. So here the end-user is searching for the best website which is providing him the best information about the thing he is looking for.
Search engines like google, bing, and other ones also people use to find information are essential because they return prioritized results for users. Google’s “spiders” are constantly crawling the web, which is also called as "web crawlers" recording everything they find in a database (or index). When you perform any kind of search, Google is actually returning results from its index rather than the live internet which is generally visible for all.
In order for your potential customers to find you via a Google search, you need to rank high on Google; particularly, on the first page; ideally, in the top few results, because it is the place where most of the people are looking for services. That’s why you need to optimize your content for search engines according to their algorithms so that they can rank your pages higher and higher.
SEO can be complex and takes time, but the major takeaway so far is that if you want to rank your business higher on Google or any other search engine then you need to make sure that three things:
• Search engines can easily find you.
• They can tell what your web pages are about and what you are serving or telling people.
• They believe your page/site has authority and credibility for the content you’re promoting.
Basically, they should believe that you are not a fraudster who is promoting malicious things over the web.
How will SEO help in growing my business?
Many small business owners do not think that SEO strategies apply to them may be due to their business structure and the services which they are serving. Either they see it as too complicated, or they think their old-style or old fashioned business can’t take benefit from search engines. But it’s not like that SEO is essential for local to international businesses and a marketing strategy well worth your time, no matter what you are doing it is going to always benefit your business.
Improves Your Visibility:-
Consumers rely on search engines to get answers to questions, learn more about products and services, find and compare products and services, and even companies. At the very least, then, you’ll want to make sure searchers can easily find your site whenever they are hitting the search button after putting in their queries in the search box.
Increases Website Traffic And Web Traction On Your Website:
If you provide valuable information and make it easy for search engines to find, fetch, and organize it, they will reward you with higher rankings. This increased exposure will make sure that you are getting so much traffic.
Generates Qualified And Unique Leads:
SEO is a very useful and great targeting tool. Since search engines return results to users who are actively searching for a particular term or phrase, getting to the top of that search engine means you’re providing information to the people who want it most, when they want it. This means that the people arriving at your site through search results are interested in buying and more likely to convert.
SEO Is Free Advertising
Unlike the other paid methods, you aren’t paying to get information in front of people who might not be interested at the time. You are connecting your business with an active audience who is searching for what you have to offer. It’s free advertising on Google and beyond on other search engines.
Ultimately Leads to More Clients
Improving your SEO allows your business to get found online by potential customers, which increases qualified and unique traffic to your website and to your store. The more qualified traffic you’re getting, the more leads you will get, and eventually, you can convert into customers. In addition, Google search results nowadays also enable consumers to engage with businesses directly from the results pages, making engagement and conversion even more simplified and hassle-free.
Benefits of search engine optimization over paid ads methods:
- More Clicks Overall:- To maximize visibility and clicks, you will want to have listings in the paid as well as organic results. Keyword experimentation is needed here to see if you are paying for clicks you would get for free or increasing overall clicks and CTR in both paid and organic — but to truly maximize results, strong visibility, both paid and organic is needed.
- Cost: While SEO is neither cheap nor easy, it will generally be more cost-effective than all other marketing tactics and methods for delivering brand awareness and bringing in relevant traffic to your website.
- Sustainability of SEO: Unlike paid search marketing, organic traffic does not dry up the moment you stop paying, it is like a tree so that once you sow the seed and just regularly take care of it, it will continue to give you fruits. As such, all efforts you put in to develop organic traffic can sustain a business when marketing spend is cut back.
- Cost per click(CPC): Traffic from organic search is free… sort of. Developing that visibility will take time and effort (money), but there is not a direct charge for each impression or click.
- Return On Investment(ROI): SEO ensures return on investment(ROI) so that if you do all practices in place then the results are assured, not immediately but definitely.
- Branding: Visibility and reach around commercial search terms and informational queries related to your business area can have a positive branding benefit. Your brand can become associated with and trusted by the customer and searchers who are asking questions as they conduct the research that will lead to a purchase. You can become an authoritative and genuine voice around a given topic.
If you liked this information then we are so happy to tell you that our company Gobuzy is also providing you all-round 360-degree search engine optimization(SEO) services. You can contact us anytime.
We have now become a pioneer in this SEO service field from past 10 years now, we are giving our SEO services to some of the best organizations in the nation and abroad. In a nutshell, we can say that if you are looking for the best ever SEO services in Noida and Delhi-NCR then you are at the right place, feel free to reach out to us and let your business be on the global stage.
Due to the negative impact which COVID-19 has done on businesses, we have considered that investing money in anything would be a skeptical decision for any company. Keeping this in our mind, we are giving a flat 10% OFF on our premium SEO services. So grab that phone, call us right now and make a bold move to grow your business. Thanks for reading the blog!